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5 Best Smart Watches, According to Tech Experts

Natalie Wilkinson
Written By Natalie Wilkinson
Last updated: Feb 5, 2025, 05:15 AM
Affiliate Disclosure ↓

Constantly pulling out your phone disrupts your flow and keeps you tethered to a device. A smart watch brings everything you need right to your wrist. With real-time fitness tracking, you can monitor your heart rate, count steps, and even analyze sleep patterns. 

Four elegant smart watches are neatly lined up in a row on a white countertop, each featuring sleek designs with different bands and displays.

Why juggle multiple devices when one can do it all?

Ever missed an important call because you couldn’t reach your phone in time? Imagine tracking your fitness goals, staying connected with work updates, and even making payments—all without reaching for your phone. With instant notifications, fitness tracking, and even contactless payments, the Cubitt Smart Watch keeps you connected without you constantly needing to check your phone. We voted it best overall out of five popular smart watches.

View all Contents
  • Choosing the Best Smart Watch: A User's Guide
      • 10 Benefits of Owning a Smart Watch
    • My Top Pick
      • The Cubitt Smart Watch
      • 6 Things You Need to Consider When Choosing a Smart Watch
    • A Personal Note
  • Smart Watch FAQs
  • Decades of Combined Expertise
  • Contributors
  • Related Reads

Our Top Picks for the 5 Best Smart Watches of 2025

  • Cubitt Smart Watch: Best Overall (Shop Now) →
    Read more about this smart watch ↓
  • SAMSUNG Smart Watch: Runner-Up (Shop Now) →
    Read more about this smart watch ↓
  • GRV Smart Watch: Budget-Friendly Pick (Shop Now) →
    Read more about this smart watch ↓
  • TOZO Smart Watch: Best Value (Shop Now) →
    Read more about this smart watch ↓
  • RUIMEN Smart Watch: Best Colors (Shop Now) →
    Read more about this smart watch ↓

5 Best Smart Watches of 2025

Cubitt Smart Watch

Best Overall
image
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Our best overall smart watch ticks three important boxes: price, essential features, and brand trustworthiness. Want to monitor your heart rate during workouts? The Cubitt Smart Watch does that. Need reminders to stay active throughout the day? Covered. Likewise, you can control your music, set alarms, and even track calories burned—all without reaching into your pocket. Here’s a closer look at the Cubitt Viva Pro Smart Watch:

Cubitt VIVA Pro Smartwatch

Design-wise, the first thing you’ll notice is the stunning 1.78-inch screen. The vibrant, high-definition display makes every statistic pop, turning mundane data into exciting visuals. For many users, seeing their progress in such vivid colors is incredibly motivating. Most importantly, it keeps up with whatever activity you’re into with over 60 sports modes. Its health monitoring features include heart rate, blood oxygen, stress levels, and even sleep stages. It’s like having a personal trainer and health coach on your wrist! As a bonus, it’s waterproof, so whether you’re swimming or caught in the rain, you don’t need to worry. Compared to the other smart watches on this list, the best overall offers a balance of essential features and affordability that’s hard to beat.

Why It’s a Best-Seller
  • 57% of customers give it a 5-star rating
  • 24/7 health monitoring
  • Built-in GPS—no phone needed
  • Tracks 60+ sports modes
  • Make calls from your wrist
  • Long battery life of 10 days
What to Note
  • Value for money smart watch

SAMSUNG Smart Watch

Runner-Up
image
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Prefer a round watch? The Samsung Smart Watch is a close second and shines in its own right. Compared to the best overall, the runner-up offers more in-depth health insights but at a higher cost. It has 90 exercise modes—30 more than the best overall. What caught my eye is the personalized heart rate zones—the watch tailors your workouts based on your unique health data. You can get readings on body fat, skeletal muscle, body water, Body Mass Index (BMI), and more. Here’s a quick look at the Samsung Galaxy 6 Watch:

Samsung Galaxy Watch 6 44mm LTE (Silver) #Unboxing #Shorts #Gadgets

As you can see, it’s classy, discreet, and designed to make your life easier. The advanced sleep coaching is a game-changer too; it doesn’t just track your sleep—it helps you improve it, even detecting snoring! Style-wise, you can choose from eight colors and four sizes. Personally, I like Graphite and Milanese Black.

Why It’s a Best-Seller
  • 4.5-star rating
  • 2,000 sold this month alone
  • Workouts tailored to your personalized data
  • Sleep coaching helps you get better rest
  • Deep body insights with the BIA sensor
What to Note
  • Needs to be charged daily

GRV Smart Watch

Budget-Friendly Pick
image
Check On Amazon

If you’re on a budget but still want rock-solid features, the GRV Smart Watch is popular. With over 100 sports modes, it’s surprisingly cheap. For under $30, it can make and answer calls—a feature usually reserved for pricier watches. It covers all the basics: step counting, calorie tracking, and sleep monitoring.

Unfortunately, it doesn’t have built-in GPS like the best overall or the advanced health sensors of the runner-up, but for the price, it’s impressive. I like that you can customize the watch face with your own photos—that’s a fun touch! Ultimately, our third watch offers excellent value for money.

Why It’s a Best-Seller
  • 1,000 sold this month alone
  • Budget-friendly smart watch
  • 100 sports modes
  • Make calls from your wrist
  • Waterproof—you can keep it on everywhere
What to Note
  • Health tracking features are fairly basic

TOZO Smart Watch

Best Value
image
Check On Amazon

The screen on the TOZO Smart Watch is stunning. It’s classy, innovative, and easy to read even in sunlight. But it’s not just about looks. This watch helps you shed those pounds quickly. With over 100 sports modes, you can track any activity—from running and cycling to more niche exercises like pilates or HIIT workouts.

Further, the watch offers 24/7 heart rate monitoring, ensuring you’re always in the optimal zone for fat burning. Plus, it tracks your blood oxygen levels and provides sleep analysis. One of the things I love is the Bluetooth calling feature. You can make and receive calls directly from your wrist, keeping you connected even during workouts. While it doesn’t have built-in GPS, pairing it with your phone fills that gap.

Why It’s a Best-Seller
  • 2,000 sold this month alone
  • Covers 100 sports modes
  • Shower or swim—it’s waterproof
  • Battery can last up to 10 days
  • Offers high-end features without high-end price
What to Note
  • No built-in GPS, but it’s only needed for detailed outdoor tracking

RUIMEN Smart Watch

Best Colors
image
Check On Amazon

What immediately caught my eye about the RUIMEN Smart Watch is the seven unique colors it’s available in. Another fun part? You can customize the watch face with over 100 skins or even use your own photos! What’s more, it has a long battery life—up to 7 days of regular use on just a 2.5-hour charge!

Functionality-wise, it covers the essentials: It tracks your heart rate, monitors your sleep patterns, counts your steps, and calculates calories burned throughout the day. Likewise, it offers multiple sports modes to accurately track different types of exercise. It also has useful tools like alarm clocks, timers, weather forecasts, music controls, a flashlight, sedentary reminders, and even “find watch” and “find phone” features. Plus, with the ability to make and receive calls directly from your wrist, you stay connected without missing a beat.

Why It’s a Best-Seller
  • 58% of customers give it a 5-star rating
  • All-day fitness tracking; essential & advanced features
  • Make calls from your wrist
  • Long battery life of 7 days
  • IP68 waterproof
What to Note
  • No built-in GPS, but it’s only needed for detailed outdoor tracking

Choosing the Best Smart Watch: A User's Guide

10 Benefits of Owning a Smart Watch

  1. Tracks your fitness: it counts your steps, tracks your workouts, and even tells you if your heart’s going a little too fast.
  2. You never miss a notification: get your texts, calls, and app alerts right on your wrist.
  3. Helps you stay active: it reminds you to stand up, stretch, or move around if you’ve been sitting for too long.
  4. GPS on the go: whether you’re running, hiking, or just trying to find your way, built-in GPS means you can leave your phone behind and still know where you’re going.
  5. Monitors your sleep: it can track how well (or not so well) you’re sleeping and give you tips to improve your rest.
  6. Pay without your wallet: many smart watches let you pay for items just by tapping your wrist.
  7. Customizable looks: you can switch up the watch face to match your mood or outfit.
  8. Control your music: change the song or adjust the volume without digging through your bag for your phone.
  9. Stress management: feeling tense? Some watches can guide you through quick breathing exercises to help you relax.
  10. Find your phone: can’t find your phone? Just use your watch to make it ring. Plus, some have SOS features for emergencies.

My Top Pick

The Cubitt Smart Watch

Best Overall Smart Watch for Essential Features and Affordability

The Cubitt Smart Watch sold on Amazon

Image courtesy of Cubitt Tracking Technologies

Why Choose It?

  • Classy AMOLED screen
  • Over 60 sports modes
  • Feels like a personal coach with health-tracking
  • Make calls right from your wrist
  • Battery lasts long
  • Swim-friendly—you don’t have to take it off
  • Customize the watch face to match your style

6 Things You Need to Consider When Choosing a Smart Watch

1. Price: What’s Your Budget?

Price is usually one of the first things we think about. (Am I right?) You want cool features, but you don’t want to empty your wallet. That’s where the Cubitt Smart Watch comes in—it gives you the best bang for your buck. Compare that to, say, the Samsung Galaxy Watch (our runner-up)—which is a little more on the premium side but comes with extra features, especially if you’re into deeper health insights.

[Pro Tip: Set your budget, but don’t be afraid to stretch it a bit for the right features.]

If you just want to track your steps, heart rate, and receive notifications, you can choose something more affordable. But if you want advanced health metrics like body composition, sleep coaching, or 90+ exercise modes, then a slightly higher price tag might be worth it.

2. Essential Features: What Do You Really Need?

Do you need your watch to send you drink water reminders? (I know I forget sometimes…) Here’s the deal—figure out what features are non-negotiable for you.

For me, I absolutely needed heart rate monitoring and sleep tracking. If that’s you too, both the Cubitt Smart Watch and Samsung Galaxy Watch have you covered.

[Think about how you’ll actually use the watch.] If you’re just checking notifications and tracking daily steps, you don’t need a more expensive watch.

3. Brand Trustworthiness

I don’t know about you, but if I’m wearing something on my wrist every single day, I need to know the brand is reliable. That’s why I leaned toward the Cubitt Smart Watch—not just for the features, but also because it has solid reviews and actually delivers on what it promises.

[Quick Question: Do you trust the brand?] Read reviews, ask around, and check what kind of support they offer. Trustworthiness is key.

4. Fitness Tracking: Is It Fit for Your Lifestyle?

Fitness tracking is usually one of the main reasons people want a smart watch, right? If you’re anything like me and love keeping tabs on your health, then heart rate monitoring, step counting, and even sleep tracking are non-negotiable.

The Cubitt Smart Watch ranks top in this department. With 60 sports modes and real-time heart rate monitoring, it’s like having a fitness coach on your wrist. (And yeah, it will even give you those not-so-gentle nudges when you’ve been sitting for too long.)

Of course, if you want to go even deeper with body fat percentage, skeletal muscle, and more, the Samsung Galaxy Watch takes it to the next level with personalized heart rate zones and 90 exercise modes.

[Ask yourself: Are you tracking your fitness goals seriously or just casually?] Casual users might be happy with the basics.

5. Battery life: Will It Last Through Your Day?

Nothing’s worse than your smart watch dying halfway through the day, am I right? That’s why battery life matters—a lot. The Cubitt Smart Watch has a solid battery life that’ll last you through daily use and even fitness sessions without needing a constant recharge.

Now, the Samsung Galaxy Watch does tend to drain faster, especially if you’re using advanced health-tracking features like sleep coaching and body composition analysis. Just something to keep in mind!

[Check the battery life specs—especially if you’re out and about all day.] Ideally, you want a watch that doesn’t leave you hanging when you’re out for a run or in the middle of a meeting.

6. Bonus Features: What Extras Are You Getting?

Both the Cubitt Smart Watch and the Samsung Galaxy Watch come with notifications, music control, and even contactless payments (no more fumbling for your phone at the checkout—thank you very much).

But let’s not forget the extras like waterproofing (yep, you can swim with the Cubitt—no worries there). And with the Samsung Galaxy Watch, you’ve got advanced sleep coaching that even detects snoring. (Guilty…)

[Are there any “nice-to-have” features you can’t live without?] Think about what will actually make your life easier—whether it’s contactless payments, waterproofing, or having a personal sleep coach right on your wrist.

A Personal Note

I’ve come to accept there are a few things I simply can’t live without: my smart watch, my smart door lock, a travel plug adapter, and my dog. In short, the Cubitt Smart Watch will become as essential as the chocolate stash in your desk drawer (sugar-free, of course!). It’s like having a personal assistant strapped to your wrist—minus the judgment when you skip the gym. From monitoring your heart rate to reminding you to stand up after binge-watching your favorite show, it’s your friendly reminder to move, breathe, and take care of yourself.

Smart Watch FAQs

What's the main difference between the Cubitt Smart Watch and the Samsung Watch?

The Cubitt watch is our best overall pick because it offers a fantastic range of essential features at an affordable price. The Samsung watch, our runner-up, packs in advanced health metrics like personalized heart rate zones and body composition analysis but comes at a higher price point. So, if you're looking for value, I'd go with the Cubitt; if you want cutting-edge health insights and don't mind spending extra, the Samsung watch is a great choice.

Can I make calls directly from the Cubitt Smart Watch and the Samsung Watch?

Absolutely! Both the Cubitt and the Samsung watch allow you to make and receive calls right from your wrist. I've found this feature incredibly handy when I'm on the go and can't reach for my phone.

How accurate are the health monitoring features on smart watches?

Smart watches offer accurate health tracking for everyday use. The Cubitt Smart Watch has heart rate, blood oxygen, and sleep stages. The Samsung watch takes it up a notch with advanced sensors, but remember, while these devices are great for personal insights, they're not medical devices.

How long does the battery last on smart watches?

Battery life can vary. The Cubitt Smart Watch has a long-lasting battery that can go several days on a single charge, which is super convenient for someone like me who's always on the move. The Samsung watch offers decent battery life too, but if you're using all its advanced features nonstop, you might find yourself charging it daily.

Are smart watches waterproof?

Both the best overall and runner-up smart watches on our list are designed to handle water exposure. You can swim or get caught in the rain without worrying.

Can I customize the look and feel of my smart watch?

The Cubitt Smart Watch and the Samsung watch allow you to customize watch faces and swap out bands. I enjoy changing up my watch face to match my mood or outfit—it adds a personal touch that makes wearing the watch even more enjoyable.

Decades of Combined Expertise

Best Buy Guidebook is a culmination of online publishing lessons learned. From SEO to paid ads, our team has experienced the highest of highs and the lowest of lows. Our goal now is simple: Arm readers with the most information possible.

Contributors

Natalie Wilkinson
Natalie Wilkinson
Tech Gadgets
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